A couple of days back we were the very first to notify you that the Rohit Shetty directorial Sooryavanshi starring Akshay Kumar was slated to launch on April 2. Now, Bollywood Hungama has actually discovered the theatrical release prepare for the movie which, we need to state is rather unexpected. Based on dependable sources, it is found out that Sooryavanshi will not follow the traditional release pattern, however rather the movie is wanting to launch just in single screens and non-national multiplexes throughout the nation.
” The makers of Sooryavanshi are wishing to take advantage of the theatres opening, nevertheless they have actually reached a choice to launch the movie in just non-national multiplexes and single screens”, notifies a market source. Additional speaking about the effect such a release pattern might have, the source continues, “This relocation basically implies that the movie will not launch in huge across the country multiplex chains like PVR, Carnival, INOX and others, however will concentrate on grassroot level movie theaters to reach the masses.”
Interestingly, this choice of preventing huge across the country multiplex chains will not just impact the movie’s collections however will likewise impact such multiplex chain’s service stream. Now all that stays to be seen is whether the movie which is being promoted to be a crowd puller handles to attract the audience back to theatres.
Also Read: Sooryavanshi-theatre row: Exhibitors request for pre-Covid income sharing; versatility in reducing of OTT window
More Pages: Sooryavanshi Box Office Collection
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