Toujust: the new discount brand arrives with 40 stores in France

The other distributors just have to watch out. Toujust, a new brand, plans to open 40 stores by the end of 2023.

Toujust, the new supermarket chain founded by Fabrice Gerber arrives in France . His first store will open in March . We tell you everything.

A sign that is not shy

The Toujust brand, whose first store will open its doors on March 1, 2023, wants to compete with the biggest . His goal ? “Any[t]” offer at the “fair” price. The brand thinks big and is more than determined to win this challenge .

According to Fabrice Gerber, its founder, Toujust stores will offer items at unbeatable prices . Its products will cost 5 to 10% less than those offered by its competitors.

Beyond the prices of the items, the brand will also offer a wider variety of offers . Its shelves will be stocked with at least 7,500 references. FYI, Lidl, which is considered by many to be the cheapest brand, only offers 3,000 references .

Toujust therefore has something to seduce. Especially in these times of inflation when food prices only blaze . Will the brand be able to meet the challenge? The future will tell. What is certain is that Fabrice Gerber and his team will do everything to .

The products that Toujust will offer

As Fabrice Gerber explained, Toujust will mainly offer white labels. That is to say, products that will be stamped Toujust. These products will be offered at attractive prices in accordance with the brand's project .

However, the brand will not be satisfied with white brands only. It also plans to offer on the shelves of its stores, des articles de marques nationales . The idea being to sell everything a consumer might need.

“Who can do without Coke, Nutella or Ariel? “, recognizes Fabrice Gerber during his interview with Parisian.

By June 2023, Toujust plans to open a dozen stores . They will be located at:

• Ales
• Monéteau, in the Yonne
• Lempdes, in Puy-de-Dôme
• Cambrai, in the North
• Montauban, in the Tarn
• Lens in Pas-de-Calais
• Terrasson, in the Dordogne
• Saint-Maur, in Indre
• Saint-Quentin, in the Aisne
• Arbent, in Ain

Fabrice Gerber and his team don't intend to stop there . By the end of the year, they plan to open at least 40 more stores.

In addition, Pôle Emploi has just revealed the date on which the Toujust store located in Lens will open its doors. This will be for March 29, 2023. For now, the location of the supermarket is not yet known, but it will not be too late .

“Several positions are to be filled as a commercial employee or main employee”, also informs Pôle emploi.

The Toujust supermarket which will open its doors in Lens open Monday to Sunday . Its opening hours: 8:30 a.m. to 8 p.m. from Monday to Saturday, and 8:30 a.m. to 1:30 p.m. on Sunday.

A project by Fabrice Gerber

The founder of Toujust is a regular in mass distribution. Very experienced, he worked at E. Leclerc, Système U and Aldi. He is also the son of a U partner. His father was the boss of two Hyper U located in the East .

“I was the youngest U partner to have three stores and 400 employees,” he said during his interview with Le Parisien.

Regarding his current project, Fabrice Gerber says he has worked a lot for it to see the light of day. Two years is the time it took him to put everything in place . The hardest thing, according to him, was to convince investors. He said he toured France four times just to get them to buy into the project.

'The hardest thing is to remove the apprehension of these SMEs which also work with large retailers,' he said.

Fabrice Gerber said that some distributors pressured SMEs not to partner with him . This contributed to making his project even more difficult to achieve.

Despite this, the entrepreneur did not let down . He continued to persevere and eventually convinced investors. Today, Fabrice Gerber wants only one thing: to see his brand prosper. Hope for him and its employees that their project will bear fruit .

Source : Feminine